“If you want to lift yourself up, lift up someone else.” – Booker T. Washington
Resources for LMTs and other practitioners
Too often the specter of competition prevents us from sharing our “trade secrets”. We are afraid that if we part with our small cultivated secrets, that our whole crop will fail. None of us are making our whole income based on a few Swedish moves and a fancy joint mobilization, we are making our incomes because people and feel the care we put into our practice. So by sharing our techniques, or marketing strategies, our documentation forms, and all the parts that make our practice whole, we enhance our faith in what we do. It is that faith plus experience and skill that draws people to massage.
The other side of this is that stagnation breeds apathy. Let’s say you are at the top of your game, and that you are a consummate expert in your art. How long do you want to sit on top of your lonely mountain? Time keeps moving, and the world will climb past you. The only way you are going to be able to challenge yourself is to start looking for new mountains to climb.
Massage, and all alternative medicines, are enjoying a fruitful time right now. More insurance companies are paying for acupuncture and massage, people are more willing to step out of their comfort zone, and clients are treating us as part of their health care team instead of a needless luxury. But we have not won the war, in fact we are in more danger than ever. If we can’t continue to bring in new markets and improve our effectiveness and professionalism, then we become a novelty instead of a necessity.